Place tips for Facebook pages is a new feature that, with a little creativity has the potential to bring huge boosts of traffic for your business.
Imagine being able to show custom messages to clients via Facebook as they enter your business, the potential is huge right? For some time now Facebook pages have had the ability to show a welcome message to visitors as they entered their business.
The whole thing usually works by bluetooth and if you were lucky enough, you could ask Facebook to send you a bluetooth beacon that you place in your business so it can send a signal to Facebook users whilst they are in your premises. Cool right? It’s not something that Facebook have promoted much especially outside of the USA as bluetooth beacons are costly. Well now there’s a new feature available and it’s a bit exciting!
Facebook Place Tips Using Wifi
Yesterday I happened to spot this on one of the many Facebook pages that I have admin rights to, look at the banner at the top of the image:
So what’s the big deal you ask? Well, no longer do you need a bluetooth beacon from Facebook to be able to display welcome messages to visitors. All you need is wifi in your business premises. Let’s take a deeper look at how to set this up and how it can benefit your business.
How to Set Up Facebook Page Place Tips
It’s always best to do this via a laptop or desktop computer rather than using a phone or tablet. So, visit your Facebook page, if you see the banner like in the image above then simply click the button that says ‘Set Up Place Tips’. If you don’t see that banner and you already have your page set up so that people can check in on Facebook then simply add the following text in the search bar at the end of your Facebook url
So that the url looks like this, then press enter
Next up, you’ll see this page, it’s self explanatory really.
First off, you’ll need to add the Wifi Network name. This is the one that you log into at your place of business. If you’re not sure what this is then click on wifi settings on your mobile device and you’ll be able to see the name of the network that you’re on. This is case sensitive.
The reason you’re being asked to do this is because the Facebook app will rely on GPS data and local wifi signals to determine where your customer is.
Next you can choose what to display. You can show the description of your page, the category or a custom message. The possibilities that this offers are endless, showcase your latest product, your latest offers or offer something free in exchange for a check in. If you don’t already know about the huge publicity that each check in to your business offers you then check out an article that I written last month about putting your Facebook page in front of hundreds for free!
REMEMBER! This feature has only just been released in the UK, (along with another feature that I’ll post about later) so we can expect a few changes as the service is rolled out and perfected.
How Facebook Place Tips Benefit Your Business
As we’ve just covered, if nothing else, your customers can be welcomed and see your latest offers, your menu, your sale information etc. The most valuable feature however is the check in button. If you can somehow coax your visitors to check in, be it with an offer or even just by being honest and telling them that a check in helps to spread the word about how cool your business is (honesty in marketing is a powerful tool) then you’ll be getting your business page featured on your customers timeline which will be visible by all their friends.
How Will People See My Place Tips On Facebook?
People with Android or Apple devices will be able to see your tips at the top of their timeline as they are in your premises. See the screenshot.
They’ll need to be using the latest version of the Facebook app plus they’ll need to have their location settings active ( usually they are active by default). For more information see the Facebook help page
Go ahead, set it up now and be one of the first in your area. If you think others will benefit from this new feature then please feel free to share this post.