This page is dedicated to the different tools, resources and websites that I use often. I’m certain that in running a small business you’ll find them useful too. It’ll constantly be updated so check back often. I’ve categorised the tools and resources into some kind of logical order. There are some tools that I intend to blog about so I’ll add them as the weeks go by, for now, browse through some of the things that I think you may find useful.
Evernote is my all time favourite app. Without it my life would grind to a halt. Think of Evernote as the best diary, filing cabinet, project manager,record file you’ve ever had! Evernote syncs across all devices and if you give it a try you’ll wonder how you ever managed without it. I have a folder for each of my clients, each of my projects, within each folder I can store notes, images, links, clippings from the internet etc. Go and try it out
Trello is another free app that I came across when I was working on a large project with a client. We needed an app that acted as a to do list / project management tool and one that enabled us to delegate tasks to staff. The main attraction of Trello is that despite it’s incredible functionality, it’s also remarkably intuitive and so within minutes anyone can get to grips with it. Again, it syncs across all devices and even sends alerts to different team members if you need it too. I have clients who now use to manage day to day tasks and I also have clients who use it as a standalone app to organise their own schedule. I use Trello often to plan my own projects. It helps you to focus and allows you to “empty your head” figuratively speaking therefore freeing you up to concentrate on the task in hand.
Chances are, you may not have heard of this fabulous little tool, You can keep an eye on who is talking about you or your brand online, who is linking to your website or blog, who is linking to you competitors website even! You can set the alerts to be emailed to you daily, weekly, monthly or as they occur. Check out my recent article on Google Alerts for more information and a video on how to get started.
Market Samurai is the tool that I use when researching keywords. Lets say you run a website about lifestyle. You can use Market Samurai to find out what people are searching for, you can generate search phrases and then analyse them to see who your competition are, what the monthly number of searches for a particular keyword or phrase will be etc. It’s in an invaluable tool for anyone who publishes on the internet.
I realise that the title of this bit of software sounds a little odd but if you can get over the name you’ll find that this is a fantastic alternative to Photoshop. Not only is Gimp free but it’s also well supported by an army of users worldwide. Whatever feature you want to know more about is already documented on Google. Need to know how to quickly apply a transparent background? Then do a Google search for Gimp Transparent and you’ll be sure to find a quick answer.
I tend to use Gimp more than Photoshop these days and most of the graphics you see on this blog have been created with Gimp. It’s free give it a whirl!
I use Camtasia for Mac to produce all the videos on this blog. I’ll be doing a blog about it shortly as it’s a truly fantastic piece of software. I use it for screen capture and editing. It comes with so many useful tools it really is a must have for anyone who produces videos on a regular basis. It’s available for both PC and Mac and is incredibly easy to use having inline help.