We could all do with getting more business from social media and in particular Facebook. Whilst it’s all well and good getting likes on our Facebook posts, the real reason that we have a business page on Facebook is to generate more business. Ideally we want the people who like or share a post to visit our website or blog, maybe sign up for a newsletter or even discover a product or service that they’d like whilst browsing.
Let’s look at some things that you can do to drive more Facebook traffic to your website.
1) Create A Steady Flow Of Original Shareable Content On Your Website
Before we can start driving traffic to your website we’ve got to make sure that it’s actually worth visiting. If the news were to broadcast the same story each night then how long would it be before people stopped watching? Rather than posting links to the same webpages at monthly intervals instead why not start adding regular new content to your website?
You don’t need to write articles or blog posts daily or even weekly but at the very least you should make an effort to produce new content a couple of times each month. Fresh content not only provides you with something worth sharing on Facebook but it will also reward you with improved rankings from Google. When the Google bot visits a website it makes a note of new content and that signifies to Google that you are a regular content creator, this does wonders for pushing you further up the search results! In depth, original and informative blog posts or articles are best but even a short useful tip once every couple of weeks is better than nothing at all!
If you’re stuck for ideas on creating new content then here’s some ideas to get your creative juices flowing:
- Post a weekly tip centred around the business that you’re in. It doesn’t have to be a huge post, maybe a paragraph or so along with an image or two. As inspiration, why not leave a pen by the phone and make a note of any questions that your clients ask when they call? These questions make excellent titles for short tips
- Post a weekly or monthly news update. Maybe your business has a monthly offer or maybe you’ve introduced a new product? Either of these things would make excellent posts.
- Employee or client of the month. Interview a member of staff informally either on video or just transcribe the interview as an article. If you’re a sole trader without staff then why not ask a client if you can interview them. You wouldn’t believe how keyword rich an interview could be
- Put together a list of helpful articles that you’ve found on the internet. If you found them interesting then chances are your clients will find them interesting too. What’s more, it’s entirely possible that whoever you’ve linked to will be notified and it’s entirely possible that they’ll return the favour in the future! Win win!
2) Make Sure It’s Easy For Others To Share Your Content
This sounds obvious but it’s often overlooked. Depending on what type of website you have, for instance this website / blog is created using WordPress, you should almost definitely be able to add social sharing buttons that appear at the bottom of each article, blog post, page and even images. Some plugins are available that float beside your article and so are always in view. Ensure that at the very least you have buttons for the most popular social networks such as Facebook, Twitter, Google+, Pinterest, Instagram and Linkedin. You can even add a Facebook plugin which will allow other Facebook users to comment directly on your article from their Facebook account, this will then show on their timeline and will attract their friends to click through to your website to see what the comment was about.
3) Embed Youtube Videos In a Blog Post
Too often I see some great videos being produced and published to Youtube, I then see the link to these videos being posted directly to Facebook or Twitter and this means that the webmaster is missing out on a ridiculous amount of website traffic.
Instead of posting the Youtube link to your Facebook page, the best way to gain more exposure is to write a blog post and then embed the video into the blog post. The text of the blog can be a transcript of the video, Once you’ve published the blog post, you can then post the link to the blog post directly on Facebook. This way brings you double benefits, not only are you getting visitors to your website that would have normally gone directly to Youtube but also, because you’ve added a transcription within the blog post, your article will rank much higher on Google than the video alone would have done on Youtube, this means more viewers!
How To Embed A Youtube Video Into Your Website
Depending on what system your website runs on, depends on how you’d embed a video. If it’s WordPress then you’d simply switch from Visual to Text on the edit screen, other systems may have an option called source or html which allows you to switch from the wysiwyg (what you see is what you get) view to HTML view, Here’s a screen shot of what you’ll see on WordPress, You’d simply click the text tab on the top right of the edit window.
Next, go to the video on Youtube that you want to embed, Underneath the video you’ll see options ABOUT – SHARE – ADD TO, Choose SHARE, then you’ll see more options appear below, SHARE, EMBED, EMAIL. This time click on EMBED.
You’ll see some options here that are self explanatory, see the image below, personally I always un-tick the suggested video option and you can see that you can amend the size of the video player if required. Simply highlight the embed code shown and then go back to your blog window that we’ve just shown above and paste it where you want it! It’s that simple!
Now you can share the URL ( web address) of your blog post on Facebook rather than send all your traffic to Youtube. Visitors who click the link will be directed to your website and therefore they are more likely to interact with your other content whilst they are there.
* NB if you have Adsense on your videos then the adverts will still show as normal even if you embed the video in your website or blog 🙂
4) Add Links To Your Facebook Photo Uploads
You’d think this was obvious right? So hand on heart, how many of us do this? If you’re uploading a photo, especially one that is visually appealing, then make sure you add your website link in the description, that way, if people are browsing your photos they’ll see the link alongside them. Simple but effective
5) Embed Facebook Posts Into Your Blog
Let’s assume you’re reviewing a product, an idea, or talking about something topical. You may have spotted something on Facebook from someone that you respect in your industry or there may be a conversation on your own Facebook page that is relevant to the article that you are writing.
You can, depending on privacy settings, easily embed a live Facebook conversation in your website or blog with just a couple of clicks. So, let’s assume that you’re quoting something from someone else’s Facebook page, you could easily embed the Facebook status into your article and then once you publish you could contact them and give them the link to your website. Chances are, they may well publish it themselves on their own page ( assuming you’ve mentioned them in a favourable light) and so straight away your website link will be seen by their audience!
How To Embed A Facebook Post Into Your Website Or Blog
To embed a Facebook post, first go to Facebook and find the post you want to embed, it could be on someone else’s page or timeline or even your own. For this example I’ve used a post to my page.
- Click the little arrow to the top right of the post and select ‘Embed Post’ You’ll then be given an option to select the width so that you can embed in a post or in a sidebar widget and then you simply copy the code that it gives you.
- Go to the text or html settings on your website or blog post that we mentioned earlier. Select where you want the embedded post to appear and simply paste the code. See the image below.
And you can see below the live embedded post. When I say live, I mean that if the post receives more comments, likes or other interaction then the embedded post below would be updated automatically too!
Ways To Drive Facebook Traffic To Your Website
So there we have it, 5 ideas that are easy to implement and that will drive more traffic to your website. Feel free to comment below if you have any other suggestions, What works for you?